Not many cities have managed to retain their historic features quite as successfully as Bern, the capital of Switzerland. The old town of Bern is a UNESCO World Heritage Site and thanks to its 6 kilometres of arcades - the locals refer to them as 'Lauben' - boasts on of the longest weather-sheltered shopping promenades in Europe.

Home to 40 museums, the city of culture for connoisseurs has the highest concentration of museums in the country. Basel also has a beautiful Old Town, modern architecture, and the Rhine – an inviting spot to rest a while.

As a «metropolis of experiences» by the water, with a magnificent view of the snowcapped Alps on the horizon, Zurich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zurich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.

A breathtaking panoramic view across the Alps, of 13 lakes and over the entire Swiss Mittelland through to Germany and France can be enjoyed from the summit of the Rigi.

Zermatt lies at the foot of the Matterhorn. The town's touristic development is closely linked to what is most probably the world's most famous mountain. The vacation destination is a car-free zone, has preserved its original character and offers nearly unlimited possibilities as far as excursions are concerned.

Lake Oeschinen, which lies above Kandersteg, is a pristine mountain lake, fed by the glacial brooks of the three-thousand-meter peaks of Blüemlisalp, Oeschinenhorn, Fründenhorn and Doldenhorn. People who love to swim, nature lovers and hikers can really enjoy themselves here.

An emerald green river, a spruced up little village, the ruggedly picturesque landscape - the Verzasca Valley is a real Ticino gem.

Morcote was once opon a time the largest harbor at Lake Lugano and an important reloading point for goods for the Milanese dukes during the Middle Ages. Today the charming Ticinese village with the richly decorated facades is a popular destination for excursions.